Conversion Rate Optimisation (CRO).
Many people have heard SEO and know that it is basically about driving traffic to your website, well CRO is about converting that traffic. Conversion rate optimisation is exactly how it sounds, it is about optimizing your website to improve the number of sales or leads it makes. It is all about making your website work harder.
If you wanted any proof on the impact of CRO, check out this blog by Neil Patel (here) that lists 100 examples of CRO improvements that have had HUGE impacts for their websites. There’s not a website out there that wouldn’t benefit from a series of tests and analytics to try and improve its conversion rate.
Audit & Analysis.
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SEO & CRO go hand in hand, by improving the conversion rate of your website you are also improving your organic rankings however there are many other elements to SEO than conversion. SEO, search engine optimisation, is the practice of tailoring your website to help rank for particular search terms and keywords to increase your visibility and traffic. To learn more about our approaches to SEO visit our Search Engine Optimisation.