More than two thirds of the UK population are active on social media. If you’ve been trying to avoid social media for your business up until now then you are losing potential revenue and are at risk of your competitors overtaking you. The question is no longer are you on social media but what social media platforms are you on. HOWEVER, the average post on Facebook only reaches around 5.2% of page followers, that’s 1 in every 19 followers… enter paid social media marketing.

Social media may have once been seen as the necessary evil, investing large amounts of effort and resources for minimal returns but times have changed. 54% of social users rely on social media to research products so it really does pay (pardon the pun) to put care and consideration into your social media marketing strategy. Don’t just take our word for it, 73% of marketers claim social media marketing is effective. With all of the data available within these social ads platforms, and our expertise the targeting can be so effective that paid media quickly becomes your top performing channel.